Clearlink - SLC

Online Marketing Manager

US-UT-Salt Lake City
Job ID
2017-2383
# Positions
5

Overview

Clearlink is looking for an Online Marketing Manager to manage cross-functional teams to efficiently execute day-to-day brand objectives in line with business goals. You will be expected to help grow the business through optimization of current tactics, as well as testing and developing new channels.

At Clearlink, the core of our business relies on creating and maintaining valuable relationships, and as an Online Marketing Manager, you should connect with employees and help contribute to a fun, positive work environment that facilitates creative ideas and inspires employees to meet aggressive goals. We’re excited to find someone to help make their team even more data-driven, efficient, and agile.

Responsibilities:

  • Review, analyze, and report on core business KPIs, including:
  • Qualified visits from channels
  • Qualified calls from visits
  • Site revenue
  • Call-thru rates
  • Opportunity percentage
  • Channel CPAs
  • Actual vs. forecasted opportunities

 

Marketing Strategy:

  • Forecast Queue Opportunities for brand stakeholders and workforce management monthly
  • Report monthly on actual performance vs. budget.
  • Provide formal weekly and monthly report to Marketing Director providing transparency on performance, projects, strategy, and goals
  • Develop and deliver insightful presentations and strategies to sales and executive leadership where appropriate
  • Develop and implement a marketing roadmap for respective business units that includes channel mix, projects or campaigns, budget recommendations and overall priorities

 

Execution:

  • Supervise content strategist, SEO strategist, community manager, outreach specialist, and other team members with a focus on execution and career growth & development
  • Build and develop a marketing team which is competent, knowledgeable, engaged and efficient; assist in making staffing and hiring decisions
  • Manage day-to-day personnel issues within team
  • Improve throughput of the marketing team. Own the team’s ability to hit deadlines
  • Implement and execute the team’s monthly and annual strategic plans through prioritization and creative review
  • Assist the business unit in meeting its objectives, living the values and culture, and practicing company policies
  • Work with PPC, SEO, Print, Affiliate, New Channels, Research & Testing,
  • Creative, Development, etc. to complete projects that accomplish strategic goals
  • Leverage PM, compliance, and analysts to shepherd projects through the production process and to ensure that deadlines are met
  • Raise any roadblocks or concerns in a timely manner with appropriate team members when support services are not meeting expectations

Initiative:

  • Own active assignments
  • Be proactive
  • Think “what if”
  • Remember the details
  • Anticipate needs
  • Deliver comprehensively
  • Think “who needs to know?”

Attitude:

  • Never Stand Still - Remove roadblocks and help the team implement innovative ideas
  • Speak Human - Build authentic relationships on the team and across departments. Request and accept feedback to improve work quality and skills
  • Defy the Norm - Find new ways to drive profit. Drive new channels, tests, tools, and content. Stretch to accomplish the hard things that have never been done
  • Enjoy the Ride - Be optimistic and enthusiastic about new projects.
  • Encourage fellow CLEARLINKers to grow personally and professionally

About Clearlink:

Established in 2003, Clearlink employs more than 1,700 sales, marketing, and technology professionals in Utah and Arizona. Clearlink was recognized nationally and locally for strong leadership, business growth, innovative employee initiatives and corporate social responsibility, including:

 

  • Utah Business Magazine's Fast 50 Award, 2007-2016
  • MountainWest Capital Network’s "Utah 100," 2007-2015
  • Inc Magazine's Inc. 500/5000 list, 2008-2015
  • Salt Lake Tribune, Top Workplaces in Utah, 2015-2016
  • Best Places to Work, Outside Magazine, 2013
  • Utah Work/Life Best Places to Work, 2009-2012
  • Best Wellness Program, Gold’s Gym Diamond Award, 2012-2017
  • Deseret News named Clearlink one of the Top Workplaces in Utah in 2015 and 2016
  • Utah Business Magazine's Green Business Award - Corporate Excellence 2016 
  • Utah Chapter, American Marketing Association - Internal Campaign 2016

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.