Clearlink - SLC

VP; Performance Marketing

US-UT-Salt Lake City
Job ID
2017-2456
# Positions
1

Overview

As the VP of Performance Marketing at Clearlink, you will directly and indirectly lead a team of over 75 marketers and technologists who are responsible for our branded partnership websites. You will have full responsibility over all Marketing KPIs and be tasked with growing the revenue and profit of the division on a regular basis.

In order to succeed, you must thrive in a complex, fast-paced environment and be willing to roll up your sleeves and get your hands dirty. It will be important to reinforce, and continuously evolve, the amazing culture we’ve built over the past several years while simultaneously building upon the processes and structures that already exist within the team.

You'll also need deep knowledge of organic and paid search with experience leading large, cross-functional teams. You should have demonstrated success in standing up new marketing channels and initiatives in past roles.

 

Responsibilities:

  • Directly and indirectly lead a team of over 75 marketing and technology specialists
  • Create annual and quarterly marketing plans to achieve business targets
  • Foster new marketing channel exploration and development by working closely with channel specialists, implementing tests and scaling tactics across the Performance Marketing division
  • Make continued improvements (both speed and quality) to the process of creating and publishing content
  • Provide constructive feedback to content, channel, creative, and web development teams to ensure continued improvement to quality and output
  • Manage the Performance Marketing KPIs – for all web properties and channels (Qualified Opportunities & Cost per Qualified Opportunity).
  • Collaborate with finance and data science to ensure accurate revenue & profit attributions for each of the web properties & channels
  • Understand and manage to key drivers of profitability, while maintaining long term growth
  • Provide transparency into performance to executive team and organization by delivering regular reporting and updates
  • Support new client pitches and onboarding with expertise, case studies, etc

Qualifications:

  • Strong digital marketing channel expertise – in particular, SEM, SEO, Social, Display, Video, Native, and other inbound marketing channels
  • Strong business acumen
  • Experienced with Agile / Scrum project management methodology
  • Demonstrated leadership and management abilities
  • Ability to influence cross-functional peers and teams to execute marketing strategies
  • Clear understanding of content and SEO best practices
  • Strong eye for design and content quality
  • Strong written and verbal communication skills
  • Demonstrated ability to consistently exceed budgeted goals/targets
  • Ability to read and understand P&L and other financial documents & reports. 
  • Ability to analyze complex data
  • Assess and manage risk quickly and efficiently
  • Manage and lead change
  • Think independently and strategically

Requirements:

  • 8-10 years experience in digital marketing
  • Experience in performance-based agency or in-house marketing teams preferred
  • Experience managing large, cross-functional marketing teams
  • Experience managing large annual media budgets
  • Experience working with or reporting to executive teams


Keys to success:

 

  • Ability to work autonomously
  • Passion for leading teams and exceeding business expectations
  • Relentless curiosity
  • Strong decision-making skills
  • Enthusiastic, optimistic personality
  • Ability to influence through expertise and credibility


Measurements of Success

 

  • Attribution of Marketing department to profit and loss of business
  • Business growth
  • Operational effectiveness
  • Effectiveness of leadership team (direct reports)

About CLEARLINK:

Established in 2003, Clearlink employs more than 1,700 sales, marketing, and technology professionals in Utah and Arizona. Clearlink was recognized nationally and locally for strong leadership, business growth, innovative employee initiatives and corporate social responsibility, including:

 

  • Utah Business Magazine's Fast 50 Award, 2007-2016
  • MountainWest Capital Network’s "Utah 100," 2007-2015
  • Inc Magazine's Inc. 500/5000 list, 2008-2015
  • Salt Lake Tribune, Top Workplaces in Utah, 2015-2016
  • Best Places to Work, Outside Magazine, 2013
  • Utah Work/Life Best Places to Work, 2009-2012
  • Best Wellness Program, Gold’s Gym Diamond Award, 2012-2017
  • Deseret News named Clearlink one of the Top Workplaces in Utah in 2015 and 2016
  • Utah Business Magazine's Green Business Award - Corporate Excellence 2016 
  • Utah Chapter, American Marketing Association - Internal Campaign 2016

 

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